E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Newsletter: Newsletter is a great way to keep your audience glued on to all that is happening on your blog. It is best way to know who your loyal audience is.
Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.