E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Interact with your readers! Reply to their comments, emails and queries. Acknowledging your reader will make them come back to your blog again and again.
Share your personal experiences on your blog occasionally. It makes your posts more real and helps your readers connect with you.