For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
Listicles are for E-commerce bloggers. Write the top 10's for your products/services. It could be benefits, features, place or anything else. It helps your audience grasp information quickly.
E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.