Presentation is as important as good content, Have attractive pictures, fonts etc. on your blog to hook the reader.
Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Make your posts visually appealing. It really helps in grasping the attention of the reader and adds value to the post.