Use simple vocabulary. Important is to reach their hearts not testing their literary skills.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Variety is the spice of life so spice up your blog now and then.
It was lovely knowing your takeaways from 2017. Now, let us hear your wishes for 2018. Aren't we all looking at the new year with love and hope? It is better to write down and then refer to it regularly if you really care about them.