Presentation is as important as good content, Have attractive pictures, fonts etc. on your blog to hook the reader.
Avoid using SMS abbreviations in blog post and at least run the post through a spell-check in MS-Word before publishing. If the bloggers cannot take the time out to write proper English, why would the readers bother reading through that cryptic puzzle?
Blogging is as much about bold ideas as it is about creative expressions, Work on your language and dive into ideas fearlessly.