Search engines don't spare any blogger. E-commerce bloggers must keep in mind the search engines in mind while writing blog posts. SEO friendly writing improves the search of your blog content.
Recommend content is advisable for E-commerce bloggers. For e.g. Recommended books. A buyer will want to know what more is there in store for him/her.
Grammar - Depending on the language you use, blogging just makes it imperative that you are reasonably good with your grammar skills and proficiency if not a master. Remember your audience is a mix of both; the ones who are experts and the ones who are not.