For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
Audience quest: Pay attention to what your audience is asking and give them what they are looking for in your blog. Whether it is content or questions, make it interesting.
Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.