E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.
Picture talk: Use of images attracts more eyeballs. It is humanitarian. Even if it is a data centric post or a theoretical one, have an image that speaks significantly for your post.