Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.
Blog for the fun of it and show character. It is immaterial how many write about a particular subject, it is how you write the matters.
Presentation is as important as good content. Have attractive pictures, fonts, etc. on your blog to hook the reader.