Make your posts visually appealing. It really helps in grasping the attention of the reader and adds value to the post.
Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Make sure you are interacting with your readers! If you are not doing so, your are not blogging.