Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.
Don't just type, talk to your audience. Blogging is way big a market on internet and people will like you if you do more than just providing information. Suggest, express, appreciate, criticize and have an opinion to build a relativity to a like minded audience. Make them feel that their visit to your blog matters to you.
Spare time to read - Blogging is not just about writing but also about research and reading. Read as much as you can to learn new things and ideas that you can experiment with on your own blog.