Blog Title: The shorter your blog title the better it is. Include keywords in your blog title and keep the mystery alive while you hint your message.
Formatting - Your post need not be a circus. If you are not good with formatting, then stick to a theme that is light and descent in colors and the post layout. If you are good with trying new stuff then use that skill to better express through colors, fonts and layouts. Avoid colors that are dark and fonts that are overtly bright.
Originality - Focus more on the originality of content and on a consistent basis. It is a habit you will need to cultivate.