Evernote tool by google will help you to jot down your ideas in one place as well as tasks in order.
Write from your heart! Be original and make an impression!
Formatting - Your post need not be a circus. If you are not good with formatting, then stick to a theme that is light and descent in colors and the post layout. If you are good with trying new stuff then use that skill to better express through colors, fonts and layouts. Avoid colors that are dark and fonts that are overtly bright.