Series of articles - Create a series of articles on your blog if the subject you choose to talk about is an extensive one.
Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.
Include data in blog posts. It makes the post more interesting and informative to read. It makes people stay longer on your pages and even share your content.