Keep your posts simple! Do not try to impress anyone. be yourself! Visit other blogs which might interest you, take part in conversations or simply put your two cents for others to read and follow you back to your blog.
Blogging community is a virtual arena. Express yourself by blogging as well as commenting on others' posts. It highlights you and increases traffic.
Originality - Focus more on the originality of content and on a consistent basis. It is a habit you will need to cultivate.