Not many companies advise their customers to use their most popular products less. However, Craig Federighi, Apple’s software engineering chief, with a calm voice said Monday in California how the use of the iPhone had become “such a habit that we may not even recognise how distracted we have become.” And still, fewer companies suggest ways to take a break when their market has run out of growth, as has happened with the sales of smartphone units. Eleven years after the launch of the iPhone, global device sales fell slightly in 2017, and the IDC research group anticipates another fall
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