search engine optimization Every good SEO strategy should involve a number of key components: 1. Keyword Research 2. Optimizing Page Content 3. Optimizing Page Metadata 4. Creating internal links 5. Building external links Keyword Research First, you need to understand how visitors locate your site. You should then consider how potential customers describe your product or service in the 'real world.' You'll likely find that your customers refer to your product or service differently than you do among your collections. For example, a hotel owner may think customers are looking to book 'hotel accommodations' when really they are searching for
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