search engine optimization Ad campaigns can get nasty. We've all seen it happen. Sometimes marketers will choose a strategy that pulls the competition down rather than build their own offerings up. There has, of course, always been a few issues with libel and slander and other pesky legal matters like that, but they've never been enough to completely dissuade an unethical company from trying them. And now we have the Internet opening all kinds of new ways to get even nastier. But just because a new avenue has been opened to us, does that mean we automatically have to take
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