From Mumbai |
Alok Ranjan is a marketing specialist and management consultant based in Mumbai, India. He believes, brands are caught in a maze of technology and economic dynamics, caused by disruptive forces, which are changing the way consumers interact with brands. In these times, a healthy marketing strategy would unleash vitality which will connect brands and their consumers in a symbiotic relationship. Alok advises brands to shape consumer centric strategy and assists to develop a roadmap for businesses.