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  • Updated 6 Years Ago

From use-cases to users: Do B2C tech companies need a fundamental shift in consumer thinking?

Updated 7 Years Ago

From Use-cases To Users: Do B2C Tech Companies Need A Fundamental Shift In Consumer Thinking?
A typical discussion on product enhancement with a founder or CEO of a B2C tech company begins with the ubiquitous question- “what’s the u...
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