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Gurudev Prasad's Gurukagyan

random thoughts on brands, books, bollywood, beer and life

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Updated 6 Years Ago

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From use-cases to users: Do B2C tech companies need a fundamental shift in consumer thinking?

Updated 7 Years Ago

By Gurudev Prasad

From Use-cases To Users: Do B2C Tech Companies Need A Fundamental Shift In Consumer Thinking?

A typical discussion on product enhancement with a founder or CEO of a B2C tech company begins with the ubiquitous question- “what’s the u...

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