Google Duo’s New Campaign in India - To What Purpose?
Saw an ad for Google Duo the other day, and this one is worth talking about. But probably not worth much more. It shows the freshest couple in town – who else but actor Anushka Sharma and cri…...
4 Years Ago
The Changing Actors of Indian Television Advertising
This article was first published as a prize-winning entry in the Dec 2018 edition of the campus newsletter on marketing, Niche (Niche on Facebook here and on Twitter @iimaniche). I have added YouTu…...
4 Years Ago
Why India Needs Swiggy More Than Ola
Before I begin this post, let me confess that I use Ola once in a while. In fact, I was sitting in an Ola cab at a traffic jam when the scene I am about to narrate happened. The vehicle in front of…...
5 Years Ago
Where Are the Insects? Account of a Trip to Singapore
Proud and grand in its greenery stood the Botanic Gardens. What I got out of absorbing as much as possible from the Gardens were: A clear understanding of what a blister means. My first blister eve…...
6 Years Ago
A Searing Portrayal of Hope amidst Angst - A Review of Arundhati Roy’s ‘The Ministry of Utmost Happiness’
Two pages into the book, or perhaps just a paragraph into the book, you know you are hooked – not in the way an addict is pleasurably hooked to the drug, but in the way a helpless fish is hooked byâ...
6 Years Ago
The Mesmerising Backwaters of Kerala
Kerala is host to a variety of landscapes that rival each other in beauty – the backwaters of Aleppey, the tea plantations on the hills of Munnar, the beaches at Kovalam, the placid rivers th…...
10 Years Ago
