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Sramana Mitra's Sramana Mitra On Strategy

Entrepreneur and Strategy Consultant Sramana Mitra's
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cultural context of Silicon Valley.

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Bootstrapped Basecamp Executes a No Nonsense Strategy | Sramana Mitra

Updated 4 Years Ago

Bootstrapped Basecamp Executes A No Nonsense Strategy | Sramana Mitra
According to Industry Reports, Global Project Management Software Market is expected to grow from $2.3 billion in 2007 to $7 billion by 2026 at a CAGR of 14.93%. Basecamp is a mostly bootstrapped business that provides cloud-based project management and collaboration systems to small businesses. Basecamp's Journey Chicago-based Basecamp was started in 1999 by Jason Fried, Carlos Segura, David Heinemeier Hansson, and Ernest Kim as a web design company called 37signals. It launched its flagship project management application Basecamp in 2004. David used the then-obscure Ruby programming language to develop a custom web framework for internal use at 37signals. He released the framework as the open source project Ruby on Rails in 2004. Today, Rails is one of the most popular programming frameworks that is used by sites like Twitter, GitHub, and Shopify. By 2005, the company pivoted to focus exclusively on web applications. The company went on to release commercial applications like
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