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Nikita Das's Vagabond Stories

An adventurous, foodie couple who love to dine out, drink
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  • Updated 3 Years Ago

Customer vs. Supplier Conundrum - Addressing the Aggregator problem through a Customer-centric value offering - Our Vagabond Stories

Updated 6 Years Ago

Customer Vs. Supplier Conundrum - Addressing The Aggregator Problem Through A Customer-centric Value Offering - Our Vagabond Stories
Credit: https://blog.savaari.com/customer-centric-savaari/ In the wake of strong dissent expressed by Indian Taxi drivers, it is worth asking whether the aggregator model is one which can keep both the customer as well as the supplier (the taxi driver, in this case) happy? As we speak, numerous taxi unions are on an indefinite strike in major cities like Bangalore, Mumbai and Delhi with an overarching complaint- India’s two most popular on-demand cab companies are not helping drivers earn enough; in fact the daily earn for some cab drivers has plummeted by 80% over the last 6 months. The Customer vs. Supplier Conundrum With the intense competition in the on-demand taxi aggregation space, the two key actors in the eco-system viz. the driver as well as the customer are often left dissatisfied due to diverging demands – one party is simply not earning enough while the other party is asked to pay an exorbitant amount for a ride. Given that on-demand ride hailing has become a habit, customers are forced to accept the fares displayed on their screens under the guise of the ‘going-rate’ or the ‘price that you pay for comfort’. And there’s nothing wrong with that whatsoever- demand drives prices. Why …
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