Share and give your opinions in your blog but don't be judgemental.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Audience quest: Pay attention to what your audience is asking and give them what they are looking for in your blog. Whether it is content or questions, make it interesting.