Keep your posts simple! Do not try to impress anyone. be yourself! Visit other blogs which might interest you, take part in conversations or simply put your two cents for others to read and follow you back to your blog.
Search engines don't spare any blogger. E-commerce bloggers must keep in mind the search engines in mind while writing blog posts. SEO friendly writing improves the search of your blog content.
Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.