Avoid using SMS abbreviations in blog post and at least run the post through a spell-check in MS-Word before publishing. If the bloggers cannot take the time out to write proper English, why would the readers bother reading through that cryptic puzzle?
Blogging community is a virtual arena. Express yourself by blogging as well as commenting on others' posts. It highlights you and increases traffic.
Create infographics for your blog to summarize the content and present it in a more interesting way.