Expressing something is the trick. Getting into reader's shoes matters as we write.
Keep your posts simple! Do not try to impress anyone. be yourself! Visit other blogs which might interest you, take part in conversations or simply put your two cents for others to read and follow you back to your blog.
Use simple vocabulary. Important is to reach their hearts not testing their literary skills.
It was lovely knowing your takeaways from 2017. Now, let us hear your wishes for 2018. Aren't we all looking at the new year with love and hope? It is better to write down and then refer to it regularly if you really care about them.