Keep your posts simple! Do not try to impress anyone. be yourself! Visit other blogs which might interest you, take part in conversations or simply put your two cents for others to read and follow you back to your blog.
Interact with your readers! Reply to their comments, emails and queries. Acknowledging your reader will make them come back to your blog again and again.
Respond when someone likes or comments on your post. Visit their blog and send your comment love. Courtesy brings in more readers and friends.