Tutorials: For Business Blogs, have tutorials that teach your customers how to use the product/service, what are the features of the product/service and keep your customer views open for them to read.
Formatting - Your post need not be a circus. If you are not good with formatting, then stick to a theme that is light and descent in colors and the post layout. If you are good with trying new stuff then use that skill to better express through colors, fonts and layouts. Avoid colors that are dark and fonts that are overtly bright.
Focus on good content, not on monetization. Over time, money and benefits will follow good content.