Write straight from your Heart...Write for a Cause and Not for an Applause!!
Avoid using SMS abbreviations in blog post and at least run the post through a spell-check in MS-Word before publishing. If the bloggers cannot take the time out to write proper English, why would the readers bother reading through that cryptic puzzle?
Make good use of media (audio/ video/ embedded tweets, etc.) in your articles. It helps in grabbing the attention of the reader and supports your text.