Post Ideas: At times you will just run out of ideas for post not sure what to do. use google and apps like Evernote to note down all that ticks in your mind. Something will surely turn into a new post.
Recommend content is advisable for E-commerce bloggers. For e.g. Recommended books. A buyer will want to know what more is there in store for him/her.
Originality - Focus more on the originality of content and on a consistent basis. It is a habit you will need to cultivate.