Research: Use blogs that publishes content that is based on research ans is relevant to what your topic is.
Include data in blog posts. It makes the post more interesting and informative to read. It makes people stay longer on your pages and even share your content.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.