Content is the king - In the blogging world so diverse and big, you need to establish yourself with a distinction. the only road to it is good, original and valuable content. Be creative, different and surprise your readers once in a while.
Include data in blog posts. It makes the post more interesting and informative to read. It makes people stay longer on your pages and even share your content.
Keyword search: Take up a keyword search for the blog posts you are writing. Choose the ones that searched often and have less competition.