After completing your post, read it with a fresh eye from the perspective of a reader to check if you enjoy it or if it needs changes.
For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
Keep your posts simple! Do not try to impress anyone. be yourself! Visit other blogs which might interest you, take part in conversations or simply put your two cents for others to read and follow you back to your blog.