Expressing something is the trick. Getting into reader's shoes matters as we write.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.
Series of articles - Create a series of articles on your blog if the subject you choose to talk about is an extensive one.