Put advertisement but make sure that your blog visitor doesn't get irritated when ads pop up one after another like a flood.
Formatting - Your post need not be a circus. If you are not good with formatting, then stick to a theme that is light and descent in colors and the post layout. If you are good with trying new stuff then use that skill to better express through colors, fonts and layouts. Avoid colors that are dark and fonts that are overtly bright.
Engage readers with well-researched and creative blog posts. At the end of it ask questions or feedback from them.