E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
Recommend content is advisable for E-commerce bloggers. For e.g. Recommended books. A buyer will want to know what more is there in store for him/her.
Spare time to read - Blogging is not just about writing but also about research and reading. Read as much as you can to learn new things and ideas that you can experiment with on your own blog.