For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
KISS - Keep it simple stupid. Always keep your blog simple, organizes upto the point. Do not over-flood with unnecessary posts or irrelevant images and keep your content straight-forward.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.