For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.
Keyword search: Take up a keyword search for the blog posts you are writing. Choose the ones that searched often and have less competition.