Don't just type, talk to your audience. Blogging is way big a market on internet and people will like you if you do more than just providing information. Suggest, express, appreciate, criticize and have an opinion to build a relativity to a like minded audience. Make them feel that their visit to your blog matters to you.
Remember that content is the key to a successful blog. Quality scores over quantity in getting audience to your blog.
Write regularly; not too often or too rarely. Two to three blogs a week is a good frequency to maintain. Depends on the genre though.