Add your personality - If you are writing on a particular topic, there are a number of people who will be writing on the same topic. So you need to add that specialty to your blog to make it look different and to allow your readers to take away something that the others are not offering.
For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
Tags: Use of relevant tags is important from the SEO perspective. It helps the search engine track your post based on the tags you use.