Blogging is a must for artists, a great way to display your work, connect with your prospective buyers and collectors!
Make your posts visually appealing. It really helps in grasping the attention of the reader and adds value to the post.
Formatting - Your post need not be a circus. If you are not good with formatting, then stick to a theme that is light and descent in colors and the post layout. If you are good with trying new stuff then use that skill to better express through colors, fonts and layouts. Avoid colors that are dark and fonts that are overtly bright.