Grammar - Depending on the language you use, blogging just makes it imperative that you are reasonably good with your grammar skills and proficiency if not a master. Remember your audience is a mix of both; the ones who are experts and the ones who are not.
Audio Copy - Making an audio copy of a blog post is a great way to market your content. You can use it to share on a podcast feed. It is easy, fun and mobile.
Originality - Focus more on the originality of content and on a consistent basis. It is a habit you will need to cultivate.