E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Variety is the spice of life so spice up your blog now and then.
1 per day: If you have just started blogging, then writing consistently might take time. So set a target to have 1 post per day that is well researched.