Image speak - A lot of bloggers tend to ignore this, but the images on your blog speak a lot for what you write. Use good quality images and make sure they express your written stuff in utmost simplicity yet precision.
For Business Blogs, include product messages in your blog posts clubbed with engaging content .This increases your social shares.
Use technology - Social plugins and SEO tools are a great thing to market your blog or a blog post. If you do not know about it, then learn it. It helps you reach out your audience in a better way and also improves the ranking of your blog.