Share your personal experiences on your blog occasionally. It makes your posts more real and helps your readers connect with you.
Write with conviction. Pick a side and be bold. And if you're wrong, admit it.
Don't just type, talk to your audience. Blogging is way big a market on internet and people will like you if you do more than just providing information. Suggest, express, appreciate, criticize and have an opinion to build a relativity to a like minded audience. Make them feel that their visit to your blog matters to you.