E-commerce bloggers must carefully write keeping their audience in mind. Everything you post on your blog will speak for your product or service. Your interaction with bloggers in comments and otherwise will give you a direction.
E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
Bloggers are writers. Even if you're into photography, video making or sketching and drawing.. and are blogging about those skills, you need to write well.
It was lovely knowing your takeaways from 2017. Now, let us hear your wishes for 2018. Aren't we all looking at the new year with love and hope? It is better to write down and then refer to it regularly if you really care about them.