E-commerce bloggers can gradually choose to write curated content from other websites/blogs. That always helps because a buyer will generally not spend much time surfing. He/she will appreciate it if you provide most of what they are looking for.
For E-commerce bloggers, it is essential to define your audience and take worthy steps to reach out to them. This will be the sole determinant of your marketing plan.
Spare time to read - Blogging is not just about writing but also about research and reading. Read as much as you can to learn new things and ideas that you can experiment with on your own blog.