Hey, A deeply hydrating serum can be a real savior for your weather-worn complexion. A serum basically is a skincare product that is made of concentrated active ingredients. It usually targets specific concerns like wrinkles and contains some strong ingredients. Since the ingredient molecules here are small, they can directly penetrate your skin. Much lighter than moisturizers, these moisture-boosting serums are packed with high concentrations of potent ingredients and deliver a surge of nourishing nutrients deep within skin's surface for a beautifully hydrated complexion. Here are some frequently asked questions about face serum: How to choose the best serum? There are two main things to consider when selecting a serum: your focus point and your skin type. Your focus point would be the skin problem that you're trying to tackle like dullness, for which antioxidants do wonders, or something that you want to attain like a bright skin. Secondly, your skin type plays a very important role