Rituparna Ghosh's
The Little Things That Matter...
I work in Television, addicted to cinema and can steal for
books...when I am not busy with any of these I try to enjoy
the little things that matter and then scribble about
them...
What makes a brand? Do products sell? Or services? Do balance sheets and revenues sell? What makes an investor pump his money in your venture? And what makes likeable persons jump onto the bandwago…