Talking about ideas for 2019. Let me tell you with some authority, email marketing is back but with a social media element. You are better of getting data experts to build a custom leads list complete with First name, last name, email id, company, and most important of all social media profile. Email marketing just with the email id is dumb stupid, but data driven custom email marketing campaigns will set you up for success right away. You could tailor custom email campaigns by grouping your prospects based on geography, sending them offers, invites to relevant events in that region where you are likely to exhibit or participate.
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