is it a BUYSTORY?
What is a BUYSTORY? A plan that answers YES to the 4 questions below: Here is a perfect example of a BUYSTORY. LIDL sparks positive emotions of joy and happiness. For the shopper it is a pleasant s...
9 Years Ago
2014 in review
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 6,100 times …...
9 Years Ago
5 Sense Engagement for winning in-store
95% of in-store experience is subconscious. The only place a brand can engage all 5 senses is the physical store. The Sense Model we use (licensed from RedTeak in Singapore) is based on the premiseâ€...
9 Years Ago
2D store design - back to basics
Retail design can get out of hand way too fast between picking paints, wall elements, feature pieces, lighting, flooring, and incorporating displays, way-finding and so much more. A great and innov…...
9 Years Ago
Brand ‘Storytelling’ is NOT
Brand that are practising ‘Storytelling’ MAGNUM Ice creams Couch Moments – South Africa The new Pints delivers a premium chocolate and ice-cream indulgence in the comfort of your …...
9 Years Ago
baby needs beers and knives
Supermarket FAILS baby needs beers and knives ….. to get through school ….. for nourishment and to put you in your place. Bwahahahahha...
9 Years Ago
